7 Deadly Sins of Booking Casino Entertainment

Is your casino missing out on significant gaming and non-gaming revenues due to these common entertainment-booking oversights?

If your casino is executing its current entertainment program without properly strategizing and measuring key metrics on customer retention, community profile acceptance, and sustainable growth, you may be leaving a significant amount of money off the table. This free eBook outlines the top 7 “deadly sins” that casinos commit when booking entertainment.

    1. Strategy
    2. Diversity 
    3. Marketing
    4. Compatability
    5. Consistency
    6. Reporting
    7. Overpaying