Definition:
MEGA - adjective - very large; huge.
Definition:
CRAFT - adjective - relating to objects made using traditional methods by small companies.
For casinos, drawing in new customers is a crucial part of business. Casinos are unique venues in that they are able to provide guests with an all-inclusive experience under one roof – dining, entertainment, drinks, and gaming – which means that they can target multiple types of audiences.
Our society is fascinated by celebrities, and all aspects of their lives; but it’s rare that most of us will ever have the opportunity to meet and interact with these people face to face. Injecting celebrity spirit into your events can act as a huge draw for guests and creates a buzz that is associated with your brand long after your event is over.
Millennials. This is the name of the demographic born sometime between the early 1980s and the early 2000s. They now outnumber Generation X and have major influential power on social media and the entertainment industry. Millennials also do their research when it comes to deciding which companies they want to support, and they value those that can offer exceptional quality, functionality, an affordable price point, and memorable experiences. With their prominence on social media and exposure to celebrities in unprecedented ways, aligning your company’s brand with a relevant star will attract Millennials, add an experiential element to your brand activations, and raise awareness.
It feels like we were just talking about trends to look forward to in 2016, and now 2017 is nearly here. The past year has seen some incredibly innovative trends in event planning and marketing, and there’s plenty of new ideas to consider adding to your team’s event-planning repertoire in the new year. We’ll get you started with some of our favourites.
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