The ATB Tour of Alberta is Canada’s first and highest ranked professional road cycling stage race. With an international audience of over 40+ million viewers, the world will be watching once again. The Tour of Alberta will see approximately 100+ of the world’s best cyclists race across a diverse and beautiful landscape of Alberta’s urban and rural roads throughout the four-day stage race held annually in the fall.
More Than a Race
However, seeing the world’s best cyclists compete isn’t the only reason to come to the ATB Tour of Alberta. At each Start and Finish location, event goers are also able to enjoy a free festival packed with live entertainment, interactive vendors, local food varieties and fun activities. Trixstar was involved in running the logistics for the beer gardens at each of the finishing cities, and provided entertainment for the kickoff party in 2014 with Big Sugar among other bands & entertainment at varying stops.
World’s Best Cyclists
The ATB Tour of Alberta is sanctioned by the Union Cycliste Internationale and Canadian Cycling Association, and has received a 2.1 ranking – the highest ever for a Canadian stage race.