Millennials - those born between 1980 and 2000 - account for 35 percent of Canada’s workforce, which means they now outnumber Gen X and the Baby Boomers. It’s been projected this generation will make up 75 percent of the labour market within the next 15 years - which means they’re going to be the ones with money to spend, and it’s important to ensure your casino appeals to this demographic.

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There’s something to be said for staying on top of modern trends, but it’s important not to underestimate the power of nostalgia, either. For example, Throwback Thursday (#tbt) has become incredibly popular in recent years, be it through social media, radio stations or special events, all because people enjoy being transported back to a time that may hold positive memories for them. Throwback nights can also be tied to a girls’ night out, so read on for some points about the power of these events for your casino.

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You've spent countless hours dreaming up an event that's sure to be a hit—the venue is the ideal setting, the decor is top-notch and the food is exceptional. Now all that's missing from the equation is some buzzworthy talent to keep your guests entertained and make the evening memorable.

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For someone who has never been involved with talent buying, deciding which talent you want and how to go about securing them for your event can seem like a daunting task. Hiring a celebrity event planner with experience in this area can save you time, money and stress.

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