Millennials. This is the name of the demographic born sometime between the early 1980s and the early 2000s. They now outnumber Generation X and have major influential power on social media and the entertainment industry. Millennials also do their research when it comes to deciding which companies they want to support, and they value those that can offer exceptional quality, functionality, an affordable price point, and memorable experiences. With their prominence on social media and exposure to celebrities in unprecedented ways, aligning your company’s brand with a relevant star will attract Millennials, add an experiential element to your brand activations, and raise awareness.
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1. Research
Thanks to the Internet, information about an artist's worth is at your fingertips. Going online and searching for results on number of tickets sold by that artist in your market is a great starting point. Pollstar provides ticket sales information, but only for venues, promoters, and artists that submit the information. A reputable talent buyer or agent should be able to provide honest information and stats about most artists. That information should include, but is not limited to, the last time the artist was in the market, what venue, ticket sales and that sixth sense of how a certain artist will do in the market.
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Earlier this month Big Valley Jamboree announced that the hamlet of La Glace, Alberta emerged as the grand-prize winner of Small Town Saturday Night 2017. The community remained at the top of the leaderboard for the major of the contest garnering over 45,000 of the more than 250,000 online votes cast over the duration of the contest.
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Three of Trixstar's finest were recently interviewed and featured in a spread in the Alberta Meeting & Event Guide Fall/Winter 2016/2017 Magazine.
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Fresh off their JUNO Fan Choice Award The Strumbellas will headline this one day festival Saturday, July 8th, at beautiful Seven Hills, St Albert. You also get The Rural Alberta Advantage, Frazey Ford, The Elwins, The Royal Foundry and more!
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