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Grammy-award winning, international recording artist Sean Paul will perform during the halftime show when the Edmonton Eskimos take on the BC Lions on Friday, July 28 at 7:30 p.m. at the Brick Field at Commonwealth Stadium.

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Creating an event is one thing, but making something memorable that gets everyone talking is a bigger feat. How many times have you been to an annual event that has not changed in several years? Is it something that you look forward to going to every year? Chances are, probably not. When creating your event, whether big or small, you can always find a way to make it unique to you and your company. All it takes is a little out of the box thinking. 

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People host events all the time to mark various occasions, to fundraise or to socialize and network. But what makes the truly successful events stand out from while others flop? There are common themes of successful events to ensure your guests will be talking about the festivities long after they leave—and for all the right reasons.

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We’ve mentioned this before, but our world has changed drastically, with us being more connected than ever before. Tablets and iPhones possess more power than our desktop computers did 10 years ago, so it should be no surprise that Digital has become the most vital component of the event marketing mix. A major part of the reason why digital marketing is so significant is that this is the first time we’ve been able to target audiences based on their interests. Unlike print, television, and radio, digital gives us the ability to drill deep down and speak directly to our audience(s). In social media sites like Twitter and Facebook, we have the ability to connect with our audiences immediately - through posts and real-time conversations. Digital media is so robust that we can discover where our target audience hangs out and when they click on an ad (and when that ad converts into a ticket sale). Then, thanks to this data, we can actually measure the ROI of our campaigns.

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