This week on the XLIVE Interview Series we sat down with Brennan McFaul, Vice President at Trixstar, a live event management & consultation firm based in Nashville, TN. We spoke to Brennan about a number of topics about event production, Trixstar’s strategic approach to event production and 360 talent buying, and more. Read the full interview below!

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Millennials - those born between 1980 and 2000 - account for 35 percent of Canada’s workforce, which means they now outnumber Gen X and the Baby Boomers. It’s been projected this generation will make up 75 percent of the labour market within the next 15 years - which means they’re going to be the ones with money to spend, and it’s important to ensure your casino appeals to this demographic.

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You've spent countless hours dreaming up an event that's sure to be a hit—the venue is the ideal setting, the decor is top-notch and the food is exceptional. Now all that's missing from the equation is some buzzworthy talent to keep your guests entertained and make the evening memorable.

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For someone who has never been involved with talent buying, deciding which talent you want and how to go about securing them for your event can seem like a daunting task. Hiring a celebrity event planner with experience in this area can save you time, money and stress.

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Super Bowl Sunday…when over 100,000 attendees & 100 million TV viewers watch the NFL’s best play their championship game. And when intermission happens, it won’t be time for people to grab snacks or head to the bathroom – instead, they’ll be joined by an additional 3 to 4 million TV viewers for the star-laden spectacle of the Super Bowl Half-Time Show, the most-viewed 20 minutes of American network TV each year.

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