Ticket sales are crucial to any event, regardless of the venue or genre. An event can have an exceptional concept or a killer lineup, but it’s nothing without an audience there to enjoy it. Of course, marketing ticket sales does not follow a cut and paste formula that can be applied to any type of event. There are considerations that need to be made to effectively market you event in order to achieve the highest ticket sales volume possible, and casinos are no exception.

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There are numerous events taking place within your city on any given night, but what’s going to make people want to attend yours when there are so many other options available to them? It’s not enough to rely on some of the tried-and-true methods of event planning and event promotion. People expect more, and it’s up to your company to make sure your event is enjoyable - and that the public will start to recognize your company as one that is known for stand-out events. However, this might mean your event needs a makeover, so read on for a few tips to determine if it does. 

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Entertainment, decor, the perfect venue—it all costs money, so it’s imperative to set a realistic budget for your event prior to hashing out all the details. This should be one of the first steps when you and your team start planning your next event in order to avoid any stress caused by unexpected expenses. Plus, setting—and sticking to—a budget throughout the planning process will better help you determine the monetary success of your event when it’s all said and done. We’ve rounded up a few points to get you started.

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1. Research

Thanks to the Internet, information about an artist's worth is at your fingertips. Going online and searching for results on number of tickets sold by that artist in your market is a great starting point. Pollstar provides ticket sales information, but only for venues, promoters, and artists that submit the information. A reputable talent buyer or agent should be able to provide honest information and stats about most artists. That information should include, but is not limited to, the last time the artist was in the market, what venue, ticket sales and that sixth sense of how a certain artist will do in the market.

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Three of Trixstar's finest were recently interviewed and featured in a spread in the Alberta Meeting & Event Guide Fall/Winter 2016/2017 Magazine. 

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