Television has been known as the gold standard of advertising; reaching target audiences at a very large volume. Not every event needs a TV campaign, but for some events television can be the most important piece of the marketing mix - especially when your talent is a mainstay on the tube. If your event is visual, television can be a crucial medium; for example, it isn’t as effective to sell a magic show on the radio! Consider reaching out to a TV station that broadcasts your artist in order to leverage their brand power.
